Latest SEO trends ruling in 2015
The
digital marketing world is dynamic in nature and the trends and tactics keep on
changing every year. We all know that Google has changed in algorithm to make
way for mobile optimized websites and there is still a lot more to come. Here
in this blog we deal with some of the latest SEO trends ruling the current
scenario and ones that are here to stay.
Content is the king!
This is
something that we all know and it is likely to be the same in the future as
well. Make sure that the content is informative, engaging and of course
relevant to the keywords used and to your target audience. The latest Google algorithm focuses more on
the quality of the content and its relevancy to the readers rather than on the
use of keywords. This means you must develop custom content that makes use of
keywords and related synonyms but at the same time focus on the content rather
than the words themselves.
Mobile Optimization
The
experience of the mobile users is very important as per the latest mobile
friendly algorithm of Google. Mobile
searches have crossed desktop searches officially in the present year and it is
likely grow in the coming years.
Brand Mentions in Link
Building
Quality
link building would continue to be important in the year 2015 and thereafter.
Search engines interpret the backlinks coming from and to a website and so the
content needs to be more focused. Relevant content that is trending in social
media is what is required. Brand mentions with the source website discussing
your brand name can help improve your SEO rank.
Social engagement is
important
Engaging
and quality content is the not the only thing that matters. Contents with high
social shares amongst the social media platforms would surely enhance your SEO
ranking efforts.
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