Latest SEO trends ruling in 2015

Latest SEO trends ruling in 2015

The digital marketing world is dynamic in nature and the trends and tactics keep on changing every year. We all know that Google has changed in algorithm to make way for mobile optimized websites and there is still a lot more to come. Here in this blog we deal with some of the latest SEO trends ruling the current scenario and ones that are here to stay.

Content is the king!

This is something that we all know and it is likely to be the same in the future as well. Make sure that the content is informative, engaging and of course relevant to the keywords used and to your target audience.  The latest Google algorithm focuses more on the quality of the content and its relevancy to the readers rather than on the use of keywords. This means you must develop custom content that makes use of keywords and related synonyms but at the same time focus on the content rather than the words themselves.

Mobile Optimization

The experience of the mobile users is very important as per the latest mobile friendly algorithm of Google.  Mobile searches have crossed desktop searches officially in the present year and it is likely grow in the coming years.

Brand Mentions in Link Building

Quality link building would continue to be important in the year 2015 and thereafter. Search engines interpret the backlinks coming from and to a website and so the content needs to be more focused. Relevant content that is trending in social media is what is required. Brand mentions with the source website discussing your brand name can help improve your SEO rank.

Social engagement is important

Engaging and quality content is the not the only thing that matters. Contents with high social shares amongst the social media platforms would surely enhance your SEO ranking efforts.

Does responsive design really benefit your business?

Does responsive design really benefit your business?

Responsive website is a way of coding and laying out your website so that it offers optimal viewing experience to its views. Responsive websites are easy to navigate through and required minimum resizing, scrolling and panning and this holds true across a wide range of devices starting from desktops and laptops to mobiles and tablets. This is a relatively new concept and it offers loads of benefits to all business and they are:

Saves time

This is probably the biggest benefit of responsive web design and website owners no longer need to wait for weeks to one website that runs on computer and another website that runs on other devices like the mobile or tablet. Responsive websites can run on all the devices out there ensuring that you do not miss out any potential customers. 

Excellent user experience

Your website serves as the connecting link between your company and the vast internet users. Your customers would make their first impression on your company with what they see in your website and how easy it is to navigate through. They would not return to your website of it has long loading time and they find it difficult to browse through its content. With responsive web design, you can offer your customers the ultimate experience so that they keep coming back to your site.

Cost Effective

You just have one single site that runs across all platforms and that surely is cost effective. You would no longer need to invest in developing two websites and that would save a lot of your money. Your cost of maintaining two websites would also get halved.

Better SEO Ranks

Google ranks responsive websites better than the non responsive ones as these sites have the same HTML and one URL that makes it easy for the Search Engines to crawl and index these sites.

Traits and Benefits of Digital Marketing

Traits and Benefits of Digital Marketing

In the recent past, digital marketing has emerged as the high tech option of traditional marketing, as the new trait is showing promising results. Digital marketing is the promotion of a product through all types of electronic media. Thus a seller can reach to millions of probable customers in one go. An advertisement put on the net is open to all those who surf the net. Thus the hassles of traditional marketing can be diminished by digital marketing. 

 

Benefits of digital marketing –

1.      Cut in advertisement cost – In comparison to promoting your product traditionally through news papers, television, radio etc, digital promotion of your product proves cheaper. By the traditional way of marketing, your product can be reached to a fixed group of customers in a fixed cost. But ones an advertisement is put on the digital media, it reaches to all those who come in contact with the digital world as per their convenient time. All you need to is to spend a little time.

2.      Reaching a multitude of customers – Traditional marketing system has a certain limits and can reach to a specific group of customers in a limited area. But Digital marketing system has the capacity to reach a large group of customers in a limited time and quickly. Therefore digital marketing reduces the risk of loss.

3.      Customer relationship – Through digital marketing a healthy customer relationship can be made and maintained. Through the digital marketing means, you can get customer feedback and know what they like and therefore take the suggestions to improve drastically which increases the sales. Customers believe the feedbacks more than they believe you. This develops a strong bond between customer and seller.

4.      Quantification – Through digital marketing it becomes easy to monitor the demand and supply of goods. A seller can see the number of customers it has built by the digital advertisement, can fathom the prospective buyers and can compare the investment and return.